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Apollonia Financial Services needed a "personal brochure" that would introduce its unique financial planning approach for dentists. Designer Greg Campisi brought Eclectic Content in to develop original copy that would speak directly to dentists and their particular needs and circumstances, while establishing Apollonia -- a new firm with a highly experienced staff -- as a financial "friend" to the dental profession. Eclectic Content developed the tagline: The Best Advice For Dentists, as well as compelling copy for a high-quality, eye-catching brochure. Comments...

Council For Relationships needed a direct response postcard mailer with a look and feel similar to its core brochure. The mailer needed a teaser headline that would entice the reader to open the card to learn more and fill out the response, while the main copy needed to sufficiently explain what the organization was all about without being too long. In partnership with Leigh Maida Graphic Design, Eclectic Content delivered exactly what the client was looking for and the mailing resulted in a 2% response rate. Comments...

Dorland Healthcare Information (DHI) annually publishes the Case Management Resource Guide, a directory of healthcare products and services distributed to thousands of case managers nationwide. For their 2003-2004 edition they needed 10 different ads promoting various DHI products. Eclectic Content came up with original concepts and catchy copy for each, vastly improving the tone and image of DHI ads for the book.

When Microsys Information Systems came to Eclectic Content, the company was looking for a complete marketing overhaul: a targeted marketing strategy for short- and long-term, and an immediate new look, feel, and rewrite of the IT company's website. 360 Degree Marketing teamed up with Eclectic Content to deliver a thoroughly researched marketing report customized to Microsys Information Systems, which outlined strategic tactics to implement in the coming months. Together we also developed the concept: "RealIT," which lent itself well to the individual web pages composed by Eclectic Content and now conveying a strong, uniform voice for the company.

Eclectic Content regularly contributed articles to Infocommerce Report, an industry trade publication published by The Perkins Group, Ltd. (TPG) and geared to makers and marketers of database information. It was only natural, then, that TPG came to Eclectic Content when it needed assistance developing its Internet Strategy Review series, in-depth, proprietary reports that would be sold online and to subscribers of Infocommerce Report. Eclectic Content subsequently authored lengthy reports on three different database and directory publishers: National Physicians DataSource, Bernard C. Harris Publishing Co., Inc., and Mealey Publications: The Litigation Resource. The reports delved into the company background of each and illuminated the successes and failures of each firm's online strategies, for the benefit of other data publishing industry players.

Silverflame Communications asked Eclectic Content to research and write an advertorial, develop marketing copy for various packaging, and compose an "About" webpage for its client, Penguin Shoecare, which was trying to position itself as a product manufacturer that cared about the environment. Based on extensive background research, Eclectic Content came up with smart, powerful copy for each piece -- making Penguin sound hip and youthful, while communicating its environmentally friendly stance.

Feel free to browse our list of clients and read what they have to say about working with Eclectic Content.